W IDGETS in Magento Design

You may be familiar with the term “widgets” from other online applications. In Magento, widgets are frontend blocks with a predefined set of configuration options. These configuration options are displayed in a special edit form in the backend panel when a widget is being added or edited by a store owner. The

ability to easily set widget configuration options allows for the full control of widget placement on a page to

store owners. An important aspect of widgets is that using them eliminates some of the theme-level customization that used to be required when setting up a Magento store.

Essentially, they are a great way to allow business users with no technical knowledge to easily add dynamic content (including product data, for example), in areas predefined by the designer/developer, to pages in Magento Stores. This allows for greater control and flexibility  in creating informational and marketing content through administrator tools, enabling intuitive and efficient control of content such as:

• Dynamic product data in marketing campaign landing pages

• Dynamic Information such as recently viewed items in content pages

• Prom otional images to position in different blocks, side columns and other locations throughout the storefront

• Interactive elements and action blocks (external review systems, video chats, voting and subscription forms)

• Alternative navigation elements (tag clouds, catalog image sliders)

• Interactive and dynamic Flash elements easily configured and embedded within content pages for enhanced user experience

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